Most website revisions are not design failures. They are briefing failures. The designer guessed at your goals because nobody wrote them down.
A strong brief fits on one page. Start with the goal: what should a visitor do — call, book, buy, or enquire? Then list your pages, who each page is for, and what proof it needs: reviews, photos, service areas across your city, ABN and licence details.
Collect three reference websites and write one sentence for each about what you like. Clear direction beats a long call every time. Also decide content early: who writes the text, who supplies photos, and what happens if they arrive late. A brief is ready when three things are written down: reference links saved, page list with owners and dates, and revision rounds with scope and cost agreed upfront.
For agencies briefing a white-label developer, add the practical layer: brand fonts and colours, the approved design file, must-have plugins and integrations, hosting logins, launch date, and how many revision rounds are included.
Bring this brief to any designer — including me — and your project starts weeks ahead. Browse the portfolio, then send your brief over.
